AI-native GTM engineering
For B2B companies moving from founder-led sales to scale, or making a mature team more efficient. We install AI-native systems that make revenue repeatable, so every hire and every dollar goes further.
Runs on Claude, inside your stack.
The software audit finds more than the diagnostic costs, or you do not pay for it.
01Problem
Stage 01 · Leaving founder-led sales
We turn what the founder knows into a motion, a CRM and a ramp plan, so your first reps sell without them.
Stage 02 · Growing fast
We make the motion repeatable before headcount and tooling outrun it, so every hire pays back.
Stage 03 · Already scaled
We automate the operating work so unit economics improve without cutting your reach.
02What we do
Define your market, write the playbook for how you sell, and build account planning and outbound execution.
The outcome
More repeatable revenue
Clean up your CRM, automate recurring work, and make pipeline reporting reliable.
The outcome
Less manual work. Clearer decisions.
Source and place talent, structure onboarding and ramp, and improve performance management.
The outcome
The right hires, productive sooner
03How the work runs
Illustrative agent activity
Layer 01
Research accounts, map buying groups and prepare a focused account brief.
File and score calls, draft follow-ups and create the next tasks.
Flag stalled deals, missing stakeholders and commitments that need action.
Layer 02
Assemble the weekly brief, surface slippage and link changes to the evidence.
Find missing fields and duplicates, apply approved fixes and flag exceptions.
Gather sales context, confirm commitments and prepare the handoff tasks.
Layer 03
Find candidates against agreed criteria and prepare outreach and interview scorecards.
Build role-specific ramp plans, schedule checkpoints and flag gaps early.
Track leading indicators and prepare coaching briefs for managers to act on.
The system stays yours.
Your team approves messages, hiring decisions and exceptions. The diagnostic sets what we build.
The playbook is written down. The system keeps it current, so it does not decay the way a document does.
Start here · 2 weeks
$10,000
We work from your CRM, tooling invoices, compensation plans and org history, not a generic maturity model. The result is an evidence-backed build sequence and the connection map each agent will use.
A clear view of how the engine performs today, built from your real operating data.
Where revenue, time and software spend are leaking, and what is realistically recoverable.
A line-by-line view of what to keep, remove, consolidate or renegotiate.
The modules to install, their order and the dependencies between them.
Credited in full if you proceed within thirty days. If the software audit alone does not find more than it cost, you do not pay.
Schedule a DiagnosticLayer 01 · 5 modules
Make revenue more repeatable and predictable.
Scoped to your needs
Fixed fee agreed before the build
Unit economics and pricing
See which revenue creates value, and where pricing gives margin away.
ICP and segmentation
Focus time and spend on the accounts most likely to buy and expand.
Sales motion design
Give the team a repeatable path from first touch to close.
Named account planning
Turn priority accounts into coordinated, inspectable plans.
Outbound motion and messaging
Build targeted outreach the team can run and improve.
Layer 02 · 5 modules
Make the commercial operation visible, faster and less expensive.
Scoped to your needs
Fixed fee agreed before the build
Data audit and hygiene
Create a reliable foundation for decisions, reporting and automation.
CRM rebuild and automation
Remove manual work and make the system reflect how the team sells.
Funnel and pipeline analytics
See where revenue stalls, leaks or becomes unreliable.
Tech stack rationalization
Remove overlap, unused software and avoidable operating cost.
Outbound and enrichment infrastructure
Connect clean data, targeting and execution into one system.
Layer 03 · 5 modules
Help the people carrying the number become productive sooner.
Scoped to your needs
Fixed fee agreed before the build
Recruitment
Source, screen and close the right reps with scorecards that make good hires repeatable.
Onboarding
Give every new hire the same structured first 30 days, from tools to territory.
Ramp
Shorten the path from accepted offer to full quota with clear milestones and earlier intervention.
Coaching and performance
Give managers one way to diagnose, coach and act on leading indicators.
Operating rhythm
Create the meetings, decisions and accountability that keep work moving.
Find the right starting point for your engine.
Book an intro call05ROI calculator
A two minute estimate built from your inputs and 2026 benchmarks.
Includes a downloadable executive summary.
One scenario · 6 quota reps · Mid-market
6 reps at 45% ≈ 4.5 at 60%
Same number, carried by fewer people. At segment benchmarks that capacity gap is worth about $318k to $477k a year in fully loaded cost.
The full calculator separates three kinds of value: cash you stop spending, capacity you stop buying, and output that arrives sooner.
Based on your rep count and 2026 Mid-market benchmarks: $265k fully loaded cost per rep and quota attainment improving from 45% to 60%. Illustrative capacity, not guaranteed cash savings. The full calculator lets you adjust every assumption.
06Why Foundry
Built inside your tools, with the workflows and connections handed over. Your fee buys operating capacity, not a dependency on our calendar.
Experienced operators decide what to build and how it should work. Agents handle the recurring production work.
Meet the founderWe train your team, embed the workflows and check that the systems are used. Installation is not the finish line.
07Investment
Diagnostic
Start here$10,000
One fixed fee, delivered in two weeks. Credited in full against the build if you proceed within thirty days. If the software audit alone does not find more than it cost, you do not pay for it.
Build
Fixed project fee
One fee for the systems, integrations and outcomes your team needs, agreed before work starts. If we finish ahead of the plan, the fee does not change. Minimum three modules per selected layer.
Ongoing operation
Fixed monthly scope
A set fee for a defined scope of maintenance, monitoring and improvements, not for hours. One monthly operating review and a change budget, agreed before support begins.
Every fee covers a deliverable, not the clock. Installing a hiring system and recruiting or ramping individual hires are different scopes. Any recruiting or per-hire work is agreed separately.
Next step
The software audit finds more than the diagnostic costs, or you do not pay for it.
08FAQ
Sales playbooks, connected AI systems and the processes that help B2B teams scale. Playbooks define how you sell. Systems handle recurring work inside your tools, including call scoring, follow-up drafts, task creation and pipeline reporting. Team and talent work covers recruitment, onboarding, ramp and performance management.
Yes. The playbook is a standalone deliverable: how you sell, who you target, and what good looks like at each stage. Some teams only need that. If you later want the systems that run it, that is a separate scope.
The systems run on Claude and connect through MCP to your CRM, inbox, calendar and operating data. They work with your permissions, complete defined jobs, and write the result back to the tools your team already uses.
B2B companies closing the gap between product-market fit and scale. That starts with founders handing off sales for the first time, and it runs through to scaled teams where the problem is cost and complexity rather than growth.
Yes. Moving off founder-led sales usually means hiring, and we build what makes those hires work: the profile, the interview loop, the ramp plan and the motion they step into. The goal is not fewer people. It is every person producing more.
We are an AI-native GTM engineering agency. We build sales playbooks, install connected systems and help your team use them. You can buy a playbook on its own or alongside AI systems and agents. When we install systems, we take responsibility for adoption and can run and maintain them within an agreed scope. You own what we build.
A commercial baseline, a value map, a software audit and a prioritized build plan, based on your CRM, tooling invoices, compensation plans and org history. It costs $10,000 and takes two weeks. The fee is credited in full against a build if you proceed within thirty days. If the software audit alone does not find more than the diagnostic costs, you do not pay. You keep the outputs whether or not you proceed.
Builds have a fixed project fee agreed before work starts, based on deliverables and outcomes, not hours or timeline. The build has a minimum of three modules per selected layer. Ongoing operation has a defined monthly scope and fee. Recruiting or per-hire work is scoped separately.
No. We build inside the stack you already run and hand it over. No new licenses required, no dependency on us, and no delegate access to your systems.
Senior operators design and install each system. Agents handle the repeatable production work. That gives you experienced judgment where it matters and operating capacity that keeps working after the engagement.
No, and be careful with anyone who does. We guarantee cost avoidance and acceleration, which is what the model above estimates. The diagnostic carries a money-back guarantee on the software audit alone.
Then the diagnostic says so, and the calculator above will usually say so first. It can tell you your engine looks healthy. That output exists because it is the only thing that makes the other outputs credible.
